Leveraging LinkedIn Marketing To Tap Into Commercial Clients 

Introduction

In today’s digital age, contractors are finding new and innovative ways to grow their business and connect with high-value clients. While traditional marketing methods still hold their place, one often-overlooked platform has proven to be a goldmine for contractors: LinkedIn. For Blacktop Pros, a paving contractor, leveraging LinkedIn to target local property management companies and HOA managers helped them generate over $700,000 in proposals and $70,000 in revenue in just their first 30 days.

Let’s take a closer look at how this strategy worked and how Roam Media Group can implement a similar approach for your business.

Why LinkedIn?

LinkedIn isn’t just for job seekers or corporate professionals—it’s a powerful networking tool for contractors looking to connect with decision-makers such as property managers, HOA managers, and other key figures in your industry. The beauty of LinkedIn is that these contacts are often looking for reliable services like yours but don’t know where to start. By positioning yourself strategically on this platform, you can tap into opportunities that other marketing channels simply can’t provide.

The Blacktop Pros Case Study

Blacktop Pros came to us at Roam Media Group looking to grow their business through better connections with local property management companies. After reviewing their needs, we implemented a proven LinkedIn marketing system that targeted the right decision-makers and automated the outreach process. Here’s a breakdown of the steps we took:

1. Creating a Tailored List

First, we created a customized list of property managers and HOA managers in their area. These were the people who had the power to award large commercial jobs, which aligned perfectly with Blacktop Pros’ services.

2. Sending Connection Requests with a Personal Touch

We crafted a custom connection message for each prospect. These messages were designed to build rapport quickly, positioning Blacktop Pros as the ideal paving solution for property management needs.

3. Follow-up Messaging

Once the connection was made, we didn’t stop there. We automated follow-up messages, guiding the conversation toward booking an in-person meeting to discuss future projects.

4. In-Person Meetings

These follow-ups led to multiple in-person meetings where Blacktop Pros had the chance to demonstrate their value in person, further building trust and solidifying deals.

5. Data Analysis and Adaptation

Finally, we analyzed the performance of the campaign, adjusting the messaging and targeting based on real-time data to maximize results.

The outcome? Within 30 days, Blacktop Pros secured $700,000 in proposals and $70,000 in revenue from this LinkedIn strategy alone.

How Roam Media Group Can Help Your Business Grow

At Roam Media Group, we specialize in automated LinkedIn marketing for contractors, and it’s a core part of the services we offer. Our system is designed to:

• Build custom prospect lists based on your target market

• Automate connection requests and follow-up messaging

• Guide leads toward scheduling in-person meetings

• Continuously analyze performance data to refine the campaign

Whether you’re looking to connect with property management companies, HOA managers, or other key decision-makers, our system will help you reach them efficiently and effectively.

Why LinkedIn is a Game-Changer for Contractors

The magic of LinkedIn lies in its ability to warm up leads before you’ve even spoken with them. When someone accepts your connection request, they’ve already shown interest in what you do, making them far more likely to engage with your follow-up messages and meet in person. This warm introduction gives you a massive leg-up, compared to cold outreach through email or phone calls.

Additionally, LinkedIn allows you to build credibility by sharing valuable content, receiving endorsements, and gaining recommendations—all of which strengthen your business’s online presence.

Ready to Harness LinkedIn for Your Business?

At Roam Media Group, we’ve seen firsthand how LinkedIn can transform a contractor’s business, just like it did for Blacktop Pros. If you’re ready to increase your leads, secure more commercial projects, and build lasting relationships with key decision-makers, we’re here to help. Our LinkedIn marketing system is ready to take your business to the next level.